9.2.21 / Lake Placid News: Are the Hollywood’s best years ahead?
The Hollywood Theater in AuSable Forks is becoming the Ausable Theater. (Provided photo — Naj Wikoff)
Lake Placid News
by Naj Wikoff
Sept 2, 2021
The Hollywood Theater in AuSable Forks is being transformed from a two-screen movie house back to a single hall venue that can showcase films, dance, concerts, and a lot more.
Nearly 100 years ago, much of downtown AuSable Forks was destroyed by fire. One of the first significant investments made to help rebuild the downtown was the opening of the fireproof Hollywood AuSable Theater, a venue that local leaders hoped would stimulate investment into rebuilding the town center and bring year-round entertainment to the community.
In 2020, now divided as a two-screen theater, the Hollywood closed, a shuttering caused by COVID-19 and a dying furnace. New residents Chris and Jerod Heidrick, then taking over a funeral home, decided to invest in the Hollywood. Simultaneously developing two enterprises proved to be a bit much, so they abandoned pursuing the theater, focusing their energies on their core business.